Dead Bros is a clothing enterprise founded by two siblings, Julian and Christian Vetrone. The company originated in the southeastern suburbs of Toronto, Ontario, Canada. Growing up in Oakville, Ontario, Julian and Christian attended Toronto Film School from 2016 to 2018. While achieving accolades at the Toronto Film School Festival of Films, the brothers harbored aspirations of establishing their own fashion brand. Their creativity extended beyond the screen, and they yearned to share their ideas with the world through the realm of fashion.
Amidst their pursuit of a film career, which involved working at their parents' restaurant, writing stories, and generating content, the brothers ventured into screen printing t-shirts in their garage. Initially, they catered to their friends' businesses and fulfilled custom orders for various clients, thereby supporting their local community. Although they found satisfaction in producing personalized shirts, it failed to ignite their true excitement. Since their childhood, the brothers had been enamored by movies, particularly those within the horror genre and true crime stories. Horror had always held a special place in their hearts. Sharing the same passion, they saw an opportunity to showcase their abilities and enjoy the process.
While managing their daily business affairs, Julian and Christian started commissioning their own tee shirt designs. Julian would doodle on napkins during work, sparking ideas that would later be brought to life in their garage studio. With each design, their product offerings expanded, resonating with the local community and attracting a growing customer base. They developed a distinct aesthetic and aimed to reach a specific audience. It was at this juncture that they recognized the need to actualize their visions and establish a dedicated storefront for Dead Bros.